Preliminary Layout

 Masthead: Something along the lines of "HoopCulture", name subject to change based on increasing target audience to rap and football fans.

Main Image: Basketball fashion (ie sneakers, creative clothing, etc.)

Selling Line: Utilizing a basketball player's influence on a certain aspect of popular culture to write a feature article.

Font: Elephant

Feature Article: Ideally, the feature article would include writing about a certain players fashion sense or taste in footwear, such as articles elaborating on PJ Tucker's sneaker collection, or the innovative fashion of Russell Westbrook. The articles could elaborate on a wide range of influences that these player's have in their communities, and how they express themselves through their fashion and how they carry themselves.

Content page styling: Potentially using creative imagery in the content page to make it more attracting to the reader